I think it can--though the experience may be unpleasant or difficult, consumers still buy things because they need or want them. At the end of the day, though, if the buying experience is less pleasurable or predictable than it has been in the past, you're likely to feel more pessimistic about your ability to achieve satisfaction.
that doesn't really gibe with robust consumer spending though...
I think it can--though the experience may be unpleasant or difficult, consumers still buy things because they need or want them. At the end of the day, though, if the buying experience is less pleasurable or predictable than it has been in the past, you're likely to feel more pessimistic about your ability to achieve satisfaction.